Mark Zuckerberg, the founder and CEO of Meta, the parent company of Facebook, Instagram and WhatsApp, has announced the expansion of features for users on the social media platforms with a focus on monetizing options for content creators in the Metaverse.
1. Meta is rolling out more ways for creators to make money on Facebook and Instagram — and sharing updates that will help creators build for the metaverse.
2. The Social Media giant is heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen.
3. More money straight to creators: Meta will hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin.
4. Interoperable Subscriptions: The company is letting creators give their paying subscribers on other platforms access to subscriber-only Facebook Groups.
5. Facebook Stars: It is opening them up to all eligible creators so more people can start earning from their Reels, live, or VOD videos.
6. Monetizing Reels: Meta is opening up the Reels Play Bonus program to more creators on Facebook soon and letting creators cross-post their Instagram Reels to Facebook and monetize them there too.
7. Creator Marketplace: The company is testing a set place on Instagram where creators can get discovered and paid, and where brands can share new partnership opportunities.
8. Digital Collectibles: Meta is expanding our test so more creators around the world can display their NFTs on Instagram.
9. Meta will bring the NFT feature to Facebook soon too — starting with a small group of US creators — so people can cross-post on Instagram and Facebook.
10. The tech giant will also test NFTs in Instagram Stories with SparkAR soon.
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