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AI-Powered Fraud Prevention: Dunzo Partners With SHIELD To Stay Ahead Of Emerging Threats



AI-Powered Fraud Prevention: Dunzo Partners With SHIELD To Stay Ahead Of Emerging Threats

NEW DELHI: India’s leading hyperlocal delivery platform, Dunzo, has announced a partnership with global risk intelligence company SHIELD to enhance its fraud prevention capabilities. This move makes Dunzo the first quick commerce company in India to leverage mobile-first risk intelligence to tackle fraud and stay ahead of emerging threats. The partnership will help Dunzo build trust with its users by ensuring that genuine customers get maximum benefits while enjoying a seamless customer experience.

AI-powered Device Intelligence Solution to Detect Fraudulent Activities in Real-Time

Dunzo will utilize SHIELD’s AI-powered Device Intelligence solution to detect all fraudulent activities in real-time. The SHIELD ID, the global standard of device identification, will enable Dunzo to accurately determine the physical devices behind the creation of fake accounts and promo abuse. Additionally, SHIELD’s Risk Indicators will expose devices running malicious apps and tools commonly associated with fraud, enabling Dunzo to take action against fraudulent accounts.

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Associate Director of Fraud Prevention at Dunzo, Kongkan Saikia, expressed his satisfaction with the partnership, stating that “SHIELD’s technology has become an important element in building Dunzo’s strategy against fraud attacks. We’re now able to instantly stop fraud attacks at the source, and better use our time on cases that truly require a human touch.”

Maintaining User Privacy Without Compromising Security

SHIELD’s technology enables Dunzo to prevent fraud without requiring personally identifiable information, empowering the company to maintain user privacy without compromising security. With this partnership, Dunzo will be able to accelerate growth by investing resources into genuine users, boosting customer satisfaction and retention. The identification of trusted devices, users, and accounts will increase order approval efficiencies and support even faster deliveries, all without the fear of fraud. This solidifies Dunzo’s position as the most trusted choice for shoppers needing quick and reliable deliveries in India.

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Gautam Sehgal, Director at SHIELD, lauded Dunzo’s reputation for speed and reliability, adding that “SHIELD is proud to partner Dunzo to support the scalability of its services and brand promise, making certain that its resources are channeled towards incentivizing genuine delivery partners and the growth of its authentic user base.”

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