Connect with us

Cyber Crime

India Faces Rising Threat of Spam Marketing: Protecting Consumer Rights



India Faces Rising Threat of Spam Marketing: Protecting Consumer Rights

NEW DELHI: While a recent case in Britain involving food delivery giant HelloFresh sending millions of unsolicited emails and texts grabbed headlines, Indian consumers face a similar onslaught of spam marketing tactics from online companies. This raises crucial questions about privacy, consent, and the need for awareness in the digital age.

Spiced Up Spam: The Indian Scenario

India, with its rapidly growing internet user base, has become a fertile ground for aggressive online marketing, often veering into unethical territory. Spam emails and texts promoting everything from travel packages to weight-loss pills bombard inboxes and phones, mirroring the tactics employed by HelloFresh in the UK.

ALSO READ: Registrations are now OPEN for the “FutureCrime Summit 2024”. Register Now!


Just like the British case, Indian companies often exploit ambiguous consent forms, unclear opt-in processes, and hidden clauses to justify their spam campaigns.

The Bitter Aftertaste: Consequences of Spam

This digital deluge isn’t just annoying; it poses serious risks:

  • Privacy Violation: Unwanted messages intrude on personal space and compromise data security. Leases on browsing habits and personal information gathered through cookies and trackers can fuel targeted spam, further eroding privacy.
  • Financial Scams: Spam often masks phishing attempts, aiming to steal financial information or passwords. Unsuspecting individuals may fall prey to cleverly disguised links or malware embedded in messages.
  • Mental Stress: The constant bombardment of unwanted messages can be mentally taxing, leading to stress and frustration.

ALSO READ: Nominate India’s 100 Most Influential Cyber Warriors

Ingredients for Protection: How to Fight Back

Fortunately, you don’t have to be passively served a side dish of spam with every online interaction. Here’s how to fight back:

  • Scrutinize consent forms: Read opt-in clauses carefully before hitting any buttons. Uncheck pre-ticked boxes and only agree to communication methods you’re comfortable with.
  • Report spam: Most platforms offer reporting mechanisms for unwanted messages. Utilize them to alert providers about spammers and protect others.
  • Use spam filters: Employ robust spam filters in your email and messaging apps to automatically sort out unwanted messages.
  • Stay informed: Educate yourself about spam tactics and the latest regulations protecting consumer privacy.

ALSO READ: FutureCrime Summit 2024: Nominations Open for Top Honors in Cybersecurity

The Takeaway: A Recipe for Responsible Marketing

 Respecting user privacy, providing clear opt-in options, and offering value through targeted, relevant communication are essential.

Consumers deserve a digital experience free from unwanted intrusions and protected by robust regulatory frameworks. Remember, you have the right to choose what lands on your plate, online and offline. So, opt for awareness, choose responsible businesses, and savor a digital experience free from the bitter aftertaste of spam.

Follow on

 Telegram | Facebook | Twitter | LinkedIn | Instagram | YouTube

Continue Reading