NEW DELHI: The Telecom Regulatory Authority of India (TRAI) has directed telecom operators to use artificial intelligence (AI) and machine learning (ML) technologies to detect and block spam calls and text messages.
In a statement, TRAI said that the move is aimed at protecting consumers from unsolicited commercial communications (UCC).
“Unwanted Telemarketing Messages (UTMs) are continuously evolving new techniques to send UCC and the current systems deployed by access service providers are not fully capable of detecting them,” TRAI said.
The regulator has asked telcos to deploy AI/ML-based detection systems within three months.
“The AI/ML-based detection systems should be able to identify and block spam calls and text messages based on a variety of parameters, such as the caller ID, the content of the call or text message, and the frequency of calls or text messages,” TRAI said.
The regulator has also asked telcos to take steps to educate consumers about UCC and how to protect themselves from it.
“The access service providers should educate consumers about UCC and how to protect themselves from it through their customer care channels, their websites, and through SMS alerts,” TRAI said.
The regulator has said that it will take strict action against telcos that fail to comply with its directions.
“The access service providers that fail to comply with these directions will be liable for penal action under the TRAI Act,” TRAI said.
The move by TRAI is expected to help reduce the number of spam calls and text messages that Indian consumers receive.
Spam calls and text messages are a major nuisance for Indian consumers. According to a recent study by Trai, around 90% of Indian consumers have received spam calls or text messages in the past one year.
The study also found that around 60% of Indian consumers have been harassed by spam calls or text messages.
The move by TRAI is a welcome step and is expected to help reduce the number of spam calls and text messages that Indian consumers receive.
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